Sunday, November 16, 2008

Its all part of the game

I just booked my spring break trip to Puerto Rico with, well 14, yes 14, of my "closest" friends. Now it was definitely not supposed to make it to 14, but the coupling of no hotel fee and the cheap JetBlue prices, here we are at 14. Since we booked so early, its was only $300 ROUND TRIP, fees included. I'm sorry, but you can't been a spring break thats going to cost around $450 TOTAL.
So what does this have to do with design? Well in this post by Nussbaum, he discuss how JetBlue has taken advantage of the outsourcing and put it to "consumer advantageous" use. By aquiring a new jet designed to make short trips with 100 passengers they could offer fares for only $25 from New York to Boston. Delta and American Airline were forced to follow suit soon after ad who does that equal.....lower prices for all of us and cheap spring breaks.

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